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New Brands We Love

by Living Beauty
PUBLISHED ON
November 18, 2025
WRITTEN BY
Living Beauty
TAGS
Sweed

Beautiful, award-winning formulas that leave the skin glowing are always a welcome addition in our makeup bag. Sweed’s’s Air Blush Cream is the ideal cream-to-powder formula, while the Cloud Mascara does wonders to open the eyes.

The Must Try: Air Blush Cream in Fancy Face

Hair by Sam McKnight

We love brands that marry expert artistry with everyday practicality. Hair by Sam McKnight delivers with its award-winning line, giving shine, texture and that coveted “undone” look in minutes via its unmatched haircare and styling products.

The Must Try: Cool Girl Barely There Texture Mist

Colorescience

A leader in SPF innovation, Colorescience is redefining multi-functional beauty by combining the best of everything we love about suncare, skin care and makeup. Backed by clinical testing and powered by proven ingredients, the products are trusted by physicians and their patients alike.

The Must Try: Sunforgettable® Total Protection Face Shield Flex SPF50 

Allies of Skin

Formulas packed with clinically proven active ingredients at max concentrations deliver rapid, noticeable results — hello, plump, dewy skin. The brand’s no-nonsense philosophy of “efficacy is efficiency” is exactly the kind of innovation we love putting on your radar.

The Must Try: Multi Peptides & Growth Factor Advanced Lifting Serum

Flamingo Estate

Founded by Richard Christiansen in the hills of Los Angeles, Flamingo Estate is a brand focused on top-shelf-worthy lifestyle items — candles, bath and body products that make gorgeous gifts — using ingredients grown by farmers Christiansen knows and trusts.

The Must Try:  Roma Heirloom Tomato Candle 

Medicube

With countless Korean beauty brands on the market, Medicube earns a spot on our shelves for its dermatologist-tested formulas that deliver visible results and transform the skin.

The Must Try: Collagen Night Wrapping Mask 

Susanne Kaufmann

Award-winning skincare and body products powered by nature, rooted in Austrian heritage, and designed with major vanity appeal make Susanne Kaufmann a brand we’re excited to share with you.

The Must Try: Mountain Pine Bath

Products Mentioned

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