Sleep or Die.™

Sleep or Die is an anti-wellness sleep brand founded by Lauren Sudeyko that replaces traditional clinical or pastel messaging with a bold, rebellious, and high-stakes approach to rest.

Inspired by the founder’s personal recovery from a severe concussion and insomnia, the name stems from the biological reality that chronic lack of sleep increases mortality risk, treating rest as a non-negotiable pillar of health rather than a luxury.