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Eye Love You

May 23, 2024

When it comes to eyelashes, the bigger the better. Or so conventional wisdom would have you believe. But what about those times when you don’t necessarily want the va- va-voom, but just a little extra oomph? Enter LoveSeen, a collection of false lashes with a style for every occasion and one of the latest additions to the Living Beauty family.


LoveSeen has a very stylish pedigree. It’s the brainchild of Jenna Lyons, the fashion icon who changed the way we dress during her tenure as executive creative director and president at J.Crew before joining the cast of The Real Housewives of New York in 2023. Lyons lives with a genetic disorder called incontinentia pigmenti, which has impacted her skin, hair, teeth and eyelashes. Unable to find fake lashes that gave an authentic look she wanted to present day-to-day, Lyons decided to take matters into her own very capable hands.


To rethink how synthetic lashes were traditionally offered, Lyons teamed up with Troi Ollivierre, a celebrity makeup artist who had extensive experience with falsies from his work on set for publications like Vogue and Vanity Fair. Together, they gathered a group of people with different backgrounds, ages, eye shapes and beauty aspirations to develop fun, realistic lashes for all.


So what makes LoveSeen lashes different? First, they’re made of nylon or synthetic PET, meaning that the brand is cruelty-free. The brand is also 98 percent plastic-free, with a goal to get that up to 100, and its packaging is recyclable. Then there’s the aesthetic of the lashes themselves. Rather than going for a level of impact suitable for 4K television or a stage performance, LoveSeen is playing in an IRL space, offering lashes that lend a flattering pop without overpowering. They’re easily worn in everyday situations like brunch out with friends or meetings. They also boast technical features like soft colours, varying lengths and transparent bands to make them further customizable to your desired look. It’s all about that your-lashes-but-better vibe. But with a founder like Lyons who is known for her red-carpet appearances, of course, there are also several styles that pack a punch.


There’s a lash for everybody, but here are some of our favourite LoveSeen offerings.


1. LoveSeen Cate, $24.50


For an eye-opening curl, believable volume and subtle length, look no further than Cate, one of LoveSeen’s lightest styles available in black and light brown.


2. LoveSeen Luca, $24.50


Available in brown/black and light brown, the fairly minimal Luca has lashes of staggered length for a look that mimics the way natural lashes grow


3. LoveSeen Levi, $24.50


This demi-lash brings an elongating, cat-eye shape to the outer corner of the eye. Available in black, The Levi is ideal for those with full lashes who want to add some length.


4. LoveSeen Jack, $24.50


For the perfect cat-eye shape, Jack adds fluttery length and oomph at the outside of the eye with tapered fibres that give a natural look.


LoveSeen Little Brass Box, $40


Keep your lashes safe in the Little Brass Box to get the most out of them — with proper care, they can last up to 10 wears. Its un-lacquered brass finish has a satiny lustre that develops a natural patina over time.

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