Whether it’s a haircut, facial or manicure, there’s no denying that these instant mood boosters would not exist without the talented and hardworking professionals behind them. The personal relationships between beauty pros and clients can last for decades, encompassing huge amounts of trust, care and compassion — and they sometimes go unacknowledged. We asked Natasha Boateng, a seasoned beauty editor who has been documenting the industry in The Globe and Mail, Fashion Magazine and The Kit for over a decade, to reflect on the heart and soul of the business for “A Thing of Beauty,” as her homage to beauty professionals.
As we prepare to open the first Living Beauty flagship, my one-on-one relationships with our brands’ founders have grown even deeper. I know that you’ll find the vision, dedication, passion and care of these entrepreneurs as inspiring as I do. Our brick and-mortar space in Toronto is going to be filled with the brands you already know and love, like Manucurist (check out founder Gaëlle’s 2025 polish trend predictions in “Mani Thanks”) and James Read, who shares favourites from his new line, Self Glow by James Read, as our Guest Editor. We’re also introducing new lines like Mimétique, Ruby Hammer and La Bonne Brosse, three exceptional female-founded brands we can’t wait for you to meet. And in even more newness, I’m super excited that Biologique Recherche has entered the hair-care chat with its disruptive new products for scalp and hair; check out “Good Hair Day” for more on this groundbreaking move. We look forward to welcoming you to our first retail store. In the meantime, shop all of your favourites and more anytime at living-beauty.com or through our partners across the country.
Keeping in the spirit of celebrating meaningful relationships, we’ve put together a year-round Living Beauty gift guide (“A Gift Guide for All Seasons”) of our favourite things to gift that people actually want. From hostess gifts and stocking stuffers to treats for your work wife, we’re taking the guesswork out of shopping for presents. And make sure you pick up a little something for yourself while you’re at it.
Founder and CEO
Living Beauty Inc.
Shop Mariam's Picks
1. La Bonne Brosse - The Universal, from $142
“The objects around us should inspire the beauty we see in ourselves. You’ll use this brush forever.”
2. Biologique Recherche - Progeskin Serum (30 ML), $225
“The concept behind this serum is genius and I knew it worked when people complimented my skin.”
3. Mimétique - Skin Booster Face Oil (30 ML), $82.50
“The only face oil that has really helped to even out my skin tone.”
