This anti-brass purple shampoo will neutralize unwanted brassy and yellow tones in any color-treated blonde, bleached, highlighted, or silver hair. Enriched with cool violet pigment, an exclusive Japanese technology, and infused with Japanese white peony to condition hair while adding a natural glow.
Hair type
All Types of Hair especially Highlighted, Lightened, Blonde or Gray

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Yūbi Blonde Anti-Brass Purple Shampoo
The Science
This anti-brass purple shampoo will neutralize unwanted brassy and yellow tones in any color-treated blonde, bleached, highlighted, or silver hair. Enriched with cool violet pigment, an exclusive Japanese technology, and infused with Japanese white peony to condition hair while adding a natural glow. This wonderous shampoo neutralizes unwanted brassiness and yellow tones for a pure cool blonde result. It gently cleanses while conditioning smooths hair with a natural glow and a lavish touch.
Instructions For Use
- As a weekly shampoo:
- Apply a small amount of Yūbi Blonde Anti-Brass Purple Shampoo to wet hair.
- Massage into scalp using fingers and palms.
- Leave on for at least three minutes or longer depending on desired degree of neutralization. Rinse thoroughly.
- Pair with Shu Uemura’s Yūbi Blonde Glow Revealing Shampoo as a daily cleanser and follow with Yūbi Blonde Nourishing Conditioner or the longevity of blonde-toned, bright, shiny, and healthy hair.
- Pro-Tip:
- Start by applying to the scalp. Emulsify with water to create a lather.
- Massage the scalp. Comb through mid-lengths and ends in the shower before following with conditioner or mask.
About Shu Uemura
In 2007, Mr. Uemura expanded his skincare and makeup expertise by launching Shu Uemura Art of Hair, aiming to elevate hairdressing as an essential part of a woman’s beauty. Combining nature, science, and artistic passion, the brand offers a unique balance that reflects Japan’s timeless, luxurious culture.
Shu Uemura Art of Hair brings cutting-edge hair artistry and top-quality Japanese craftsmanship to the world, featuring innovative products and tools, all designed with precision and premium ingredients. With a focus on creativity and personalization, the brand delivers a distinctive fusion of luxury and functionality.
