Create all-over soft volume and weightless body with this heat-protecting volumising foam. Go big and go foam. Formulated with thickening active Voluminis™ to give up to 30% more volume. Air-dry or blow-dry with conditioning Pro-Vitamin B5 and medium hold for frizz-free, fuller, shinier hair.

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Hair by Sam McKnight Cool Girl Volume Blow Dry Foam
The Science
Voluminis™ is a novel copolymer of two molecules: a cationic monomer that coats the hair to form a film that creates cationic charge pushing hair away from each other and creating volume, whilst the wheat protein penetrates into the cortex to push fibres away from each over internally which thickens the hair. Vegan, Sulfate-free, Gluten-free, Paraben-free, Silicone-free, Phthalate-free, Nut-free, Sodium chloride-free, Propylene glycol
Instructions For Use
- Apply Cool Girl Volume Foam to damp hair and blow dry as usual.
- To create volume and lift, blow dry the roots upwards or tip head upside down until 80% dry, then flip back and smooth the mid-lengths and ends by blow drying with a hairbrush.
About Hair by Sam McKnight
Sam McKnight is renowned for creating the hair looks that every woman wants. From his signature, ‘Cool Girl’ effortlessly undone textured hair to his fashionably timeless, elevated looks that reflect his rebellious spirit.
