Ava Isa is a line of sun protection products that aims to challenge the misconception that mineral sunscreens cannot be as beautiful as conventional ones. With Ava Isa, CEO Sara has proven that it is possible to have a fully protective all-mineral SPF that has zero white cast, can be used by all and is silky, fluid and light-weight. The started as a project of love after Sara had her daughter Ava Isabella. Inspired by a bedtime story, Sara had the idea of writing a love letter to the woman her daughter would grow up to be. She knew she should start by making a sunscreen product that would make her daughter’s life safer and that she would be proud to use.